I don't know what this has to do with being cheap: my generation just doesn't care about the same exact purchases that previous generations did. It seems like

I don't know what this has to do with being cheap: my generation just doesn't care about the same exact purchases that previous generations did. It seems like this entire article could be explained through increased urbanization. As more Millenials choose to move into (and stay in) cities, one would 100% expect: * Decreased car ownership (public transport is definitely preferable in an urban environment) * Decrease home ownership (you're probably living in an apartment) * Increased communal living (space is more expensive in a city) None of this has to be attributed to some inherent "cheapness." I myself am choosing to live in NYC and don't plan to buy either a car or a house anytime soon, but that doesn't make me "cheap" (my Christmas spending would definitely beg to differ).