I learned as I went. I actually do more than web dev: maps, web maps, data analysis, GIS, so the projects from month to month can be diverse and interesting. I

I learned as I went. I actually do more than web dev: maps, web maps, data analysis, GIS, so the projects from month to month can be diverse and interesting. I always bite off more than I can chew and it works, otherwise you stagnate. In the early years I tried adwords and other forms of passive advertising to some success. What really works is making connections. I think people make a big thing out of word of mouth, but this is not a business plan, so don't count on that. Instead you do great work, have a solid/simple web portfolio of what you do/work examples/contact and be seen/heard as much as possible. Eventually you will come across a project or problem that you can provide a consistent solution/tool for. I think that is a great benefit of consulting - exposure to the world of real-world needs, not imaginary. Last point - don't sell yourself short; don't undercharge for your service. Have a good excuse/reason as to why you charge what you do: great work, great support, no tricks or gimmicks, etc. Your dream is a good one. I wish you well in 2015!