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So, focusing strictly on the business side of things, you have two user groups: 1) Users who have some interest and may purchase your product. 2) Users who "j

by dkrich 12y ago

So, focusing strictly on the business side of things, you have two user groups: 1) Users who have some interest and may purchase your product. 2) Users who "just briefly want to see what all the fuzz is all about" but "don't want to be treated as a customer already." User group 1 may very well respond to your emails because they already have some interest in your product and the benefit it could provide them. These users like to read about ways to help themselves, thus probably don't consider email related to the product they are interested in as spam. User group 2 is not interested in the product. We know that. Therefore few, if any, are ever going to pay you for it. So, why as a business owner, would you care about annoying people in User group 2 (who could always just opt-out of the emails) at the expense of accelerating people in User group 1 through the funnel and paying you more?

tehabe 12y ago
On the other hand, group 2 are the ones who you need to really convince. Group 1 is already convinced. So if you spam group 2, you might lose them completely and group 1 you don't really need to spam.
- dkrich 12y ago
  No, Group 1 describes users who are interested in your product but, for whatever reason, have not yet made the purchase. Maybe they're on the fence about whether they need it, or are deciding between two or three products. The purpose of the emails is to help tilt them over to making the decision to go ahead with the purchase. Users in group 2 are never going to be interested enough to purchase the product. No email will convince them to. That's why whether you "spam" them or not (I would argue that it is not spam if you gave the site your email address with the understanding you may get emails from them) they are not going to purchase your product, so what difference does it make if they are annoyed by the emails?

by dkrich 12y ago

tehabe 12y ago

On the other hand, group 2 are the ones who you need to really convince. Group 1 is already convinced. So if you spam group 2, you might lose them completely and group 1 you don't really need to spam.

dkrich 12y ago
No, Group 1 describes users who are interested in your product but, for whatever reason, have not yet made the purchase. Maybe they're on the fence about whether they need it, or are deciding between two or three products. The purpose of the emails is to help tilt them over to making the decision to go ahead with the purchase. Users in group 2 are never going to be interested enough to purchase the product. No email will convince them to. That's why whether you "spam" them or not (I would argue that it is not spam if you gave the site your email address with the understanding you may get emails from them) they are not going to purchase your product, so what difference does it make if they are annoyed by the emails?