But how tall a hurdle is jumping your Facebook or Twitter feed, really? IMHO these (NYT, Economist) outlets are lukewarm at best. If you'll allow a digression,

But how tall a hurdle is jumping your Facebook or Twitter feed, really? IMHO these (NYT, Economist) outlets are lukewarm at best. If you'll allow a digression, even if you do think the new media is working reasonably well, let's work together to enumerate what some of the problems are with big media that, if they were addressed, would make them better: 1.) News readership (consumer) not the source of funding, sponsors and advertisers are 2.) Most large media outlets have been bought by other corporate interests 3.) Changing technology and culture has created a void of long format messaging (and the death of usual distribution channels - which maybe is a good thing?) 4.) Government drastically improved symbiotic working relationship with media, challenging its role as an effective Fourth Estate 5.) News media outlets routinely surveilled and journalists legally challenged on big stories, chilling knowledgeable informants and would be whistleblowers 6.) Political and legal barriers and costs of investigative journalism high, demand and compensation low 7.) Fundamental lack of reporting and self-reporting on media organizations themselves 8.) Lack of competition due to 'enshrined' reputations and primetime due to trust relationships with content services - plus girth of production in long tail (and in major suppliers) of low quality, uncorrected, inaccurate, misleading, politicized, propogandized, or unprofessional work due to lowered costs of production 9.) 'Gamification' of the consumer for views (thus dollars) - including the short media attention span, use of talking heads, scare media, infotainment, eccentric coverage of irrelevancies, invention of false controversies (More welcome) Certainly Facebook and Twitter aren't editorialized and are subject to and gamed by social media optimization. (They also don't address any of the problems listed above.) Facebook and Twitter are essentially the same as relying on rumor and heresay (nearly by definition). And we know they are heavily propagandized.