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And then there's the tldr version that everyone seems to be actually using: 1. Send at least one mail per day to urge your user to try out a random feature tha
by moe 12y ago
And then there's the tldr version that everyone seems to be actually using:
1. Send at least one mail per day to urge your user to try out a random feature that he doesn't care about.
2. Make sure every mail claims to be "not a bot", "not automatic", "I'm a real human!!1".
3. Close every mail with an offer to be available at any time for everything and anything.
Make sure your user knows that he can call your CEO at 5 in the morning if he feels a sudden urge to have a personal product tour.
4. Mention at least two awesome webinars in every e-mail. Send regular reminders about webinars.
5. Also send invitations for every congress, meetup, bbq party, that you are however involved with.
- danieltillett 12y agoYes all part of the cult of "do things that don't scale" [1]. 1. Yes I know why this is suggested and yes many times it is the right thing to do do, but finding sucessful approaches that do scale is really, really hard.
- reledi 12y ago6. Don't explain/remind in the email what your product does, because "Squinderly" is such an obvious name.
- corobo 12y agoOh man this is my biggest peeve from startups. As someone interested in other peoples' projects I sign up to a lot of mail lists like this. Please just hint as to what it is you do if your first email is over a couple of days after I've signed up