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Cool that this was written in 2004. Also reminds me of what David Ogilvy said about running his company- he'd only seek out clients that he personally wanted to
by visakanv 12y ago
Cool that this was written in 2004. Also reminds me of what David Ogilvy said about running his company- he'd only seek out clients that he personally wanted to help, only wrote copy for clients whose products he actually used and believed in, and he experienced joy and a thrill doing what he did.
I'd love to hear/read about other such companies and founders. I imagine Buffer might be a real-world modern example.
- akanet 12y agoI run such a company (https://coderpad.io/ https://coderpad.io/). One of the things you start to realize very quickly is that the term "lifestyle business" is often just a matter of convenience. Put another way, a lifestyle business can be looked at as simply a good business patiently looking for its opportunity to go big. Or, a lifestyle business can be avowedly lifestyle. Businesses can change a lot over time. It's also odd that you'd mention Buffer as being a candidate for a lifestyle company. They've taken about $4m in funding, which implies that they convinced all of their investors that they'd see a significant return on their money. That's not to say that they can't operate like a lifestyle business, but they are almost certainly looking to generate a very large return.