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I hate this example. It's not blind, it's deceptive. It's funny, but it proves nothing. I agree with the general inability of wine tasters to discern nearly as

• lisper 12y ago
  I went back and looked up the details. It turns out that the protocol was that they were served two glasses of wine, one red, one white. They were actually the same (white) wine. The red wine had (flavorless) food coloring added. Yes, it's deceptive, but this sort of deception is common is psychological studies. I'd say it's fair game in this case.
  • pierreio 12y ago
    No it's really unfair and a stunt. Expecting to taste a red wine and getting a disguised white wine means you're not ready to appreciate a white wine. It's a whole different world so no wonder they found it off. It would have actually been a better call to stick to white wine, no coloring added, and differentiate only with the label.
    • lisper 12y ago
      > differentiate only with the label They've done studies like that too, with similar results. http://www.theguardian.com/lifeandstyle/2013/jun/23/wine-tasting-junk-science-analysis http://www.theguardian.com/lifeandstyle/2013/jun/23/wine-tas...