Although I can't argue whether this article is aimed at the technically inclined or not, I do believe that the advice is equally applicable for both parties. J

Although I can't argue whether this article is aimed at the technically inclined or not, I do believe that the advice is equally applicable for both parties. Just because "business people" can't put together a brilliantly coded working product, does not mean that they can't do anything to get their venture started. Who is to say that setting up a legal entity, researching market trends, and securing sales channels is any less productive activity than programming? I know that this is not a popular view, but in my eyes there are two distinct sets of tasks in a startup. Yes, one is the tech side and the other is the business side. Both pieces need to be in place to maximize chances for success though. Is a heavily tech-centric startup with a beautiful beta and no business model in any better of a position than a non-tech startup with a well thought out sales strategy and a static landing page as a minimum viable product? As important as having complimentary skill sets is, I also believe that having some overlap isn't a bad idea either. A hacker who can read a statement of cash flows paired with an MBA who knows an 'if' statement from a 'while' loop will ultimately be able to work better together.