why would they do that ? A/B testing? to make people click 2 times on the same article? Huffpo used to pull that trick on its homepage,once with an acceptable

why would they do that ? A/B testing? to make people click 2 times on the same article? Huffpo used to pull that trick on its homepage,once with an acceptable title/then with a bait if you visited the article before,I hate these silly techniques.But I guess that's how they make money. The latest is one of the worst offender when It comes to baiting.It's just annoying feeling you're being taken for an idiot.