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It'll be pretty easy for target to prevent google from helping them, they can just decline to participate in the program. They are participants though, which s

It'll be pretty easy for target to prevent google from helping them, they can just decline to participate in the program. They are participants though, which should tell you something about how target actually feels about the program. And they don't lose any customer habit data, as customers still use their loyalty cards through Google Express. Almost all of Google's profit right now is derived from B2B relationships. Providing services to other businesses is what they do. Yes, they make a good profit while they're doing it, but to suggest the business who are google's customers don't see any benefit from it is silly.

jmathai 12y ago
Valid point. I'm not sure what "participate" really means though. Do Google Express customers have to provide their loyalty cards? Does Target get all of the data they'd get if the customer shopped in store or through their own delivery service? It would be silly to imply that Google's customers don't see any benefit as they're obviously getting some revenue and data. But it would be similarly silly to imply that Target participating in the program doesn't mean they're concerned about it and not looking for ways to handle the customer's experience end to end.
- declan 12y ago
  >Do Google Express customers have to provide their loyalty cards? No. I order stuff from Target via Google Shopping Express multiple times a week without a loyalty card. I didn't even know Target had loyalty cards, in fact! Also if you're logged into your account you go go here and see what loyalty cards you can type in: https://www.google.com/shopping/express/#SettingsPlace https://www.google.com/shopping/express/#SettingsPlace: The list includes Costco, REI, Staples, etc. but not Target.
  - tmzt 12y ago
    Target offers 5% discount on purchases if you use the RedCard Debit (linked to your bank account), credit, or Visa credit cards (no longer offered for new customers.) Essentially, they give you the fees charged by the payment brands and processors as a discount for using their card instead. Target could compete effectively with the Google and Amazon offerings by adding delivery to their Cartwheel app.

jmathai 12y ago

Valid point. I'm not sure what "participate" really means though. Do Google Express customers have to provide their loyalty cards? Does Target get all of the data they'd get if the customer shopped in store or through their own delivery service? It would be silly to imply that Google's customers don't see any benefit as they're obviously getting some revenue and data. But it would be similarly silly to imply that Target participating in the program doesn't mean they're concerned about it and not looking for ways to handle the customer's experience end to end.

declan 12y ago
>Do Google Express customers have to provide their loyalty cards? No. I order stuff from Target via Google Shopping Express multiple times a week without a loyalty card. I didn't even know Target had loyalty cards, in fact! Also if you're logged into your account you go go here and see what loyalty cards you can type in: https://www.google.com/shopping/express/#SettingsPlace https://www.google.com/shopping/express/#SettingsPlace: The list includes Costco, REI, Staples, etc. but not Target.
- tmzt 12y ago
  Target offers 5% discount on purchases if you use the RedCard Debit (linked to your bank account), credit, or Visa credit cards (no longer offered for new customers.) Essentially, they give you the fees charged by the payment brands and processors as a discount for using their card instead. Target could compete effectively with the Google and Amazon offerings by adding delivery to their Cartwheel app.