Very fair point. Perhaps my example wasn't the best of "fluff" -- but my point is still that the language of this deck is still (relatively) plain and to the p

Very fair point. Perhaps my example wasn't the best of "fluff" -- but my point is still that the language of this deck is still (relatively) plain and to the point, and that should be a common goal. In general, I've found that people use Fluff Language generally out of insecurity. They either hope they're going to sound more sophisticated or hope to mask the relative lack of substance. It happens a lot in pitch decks but it's even more prevalent in the non-business world (See: Almost every cop ever..."We pursued the perpetrator inasmuch as our pursuit could be ascertained until we had determined...")