4 ms·
I'm a bit late in catching up on this, but NeXT really was a commercial failure. It sold a number of its workstations to government agencies (notably CIA) and s
by HillRat 12y ago
I'm a bit late in catching up on this, but NeXT really was a commercial failure. It sold a number of its workstations to government agencies (notably CIA) and scientific teams , but in the early '90s exited the h/w business to concentrate on selling NeXTSTEP and, later OpenStep.
The strategy switch was the result of the company's failure to compete with workstation manufacturers like Sun, and the company's rapid drawdown of its cash. By the time NeXT exited the hardware business, they had revenues of about $125m/year, but operating at a loss; Canon, which was already into NeXT to the tune of $100m, floated another $30m plus a $55m line of credit. Jobs was also funding NeXT and his other project, Pixar, out of his own bank account, which left him severely depleted. (Previously, Ross Perot and, later, a consortium of universities had also invested in the company for about $150m combined.)
By cutting the hardware business, developing a mildly popular web server (WebObjects), and selling off assets like the Deer Park HQ, Jobs was able to eke a minor profit out of NeXT, but nothing that would justify the massive valuation investors accepted during its early days. Apple's purchase was indeed partially for its technology -- Apple had played around with a competing OS, Be, for its new OS layer, but ultimately passed -- but also to lure Jobs back.