See that's a seperate app that exists on one platform, while FB Messenger is cross platform and already used by most people, so adding one feature (while anathe

See that's a seperate app that exists on one platform, while FB Messenger is cross platform and already used by most people, so adding one feature (while anathema to the way companies are doing this atm, opting to make each feature an app) would instantly overtake a lot of the value of snapchat.