It's not just misunderstood by users, it's also misunderstood by companies. One of my client's competitors has been in business for over 4 years. They do over $

It's not just misunderstood by users, it's also misunderstood by companies. One of my client's competitors has been in business for over 4 years. They do over $1M a year in online sales with thousands of customers. And you guessed it... no SSL certificate. Shocks me that either nobody has complained to them or they haven't listened.