4 ms·

Out of interest why do you think they have managed to reach 10,000 customers?

• downandout 12y ago
  The short answer: luck. Yes, they have created a great product and yes they did some marketing - the same things that their competitors did. Once the prerequisite hard work has been expended, there are innumerable factors that are completely beyond anyone's control that determine which products succeed or fail.
  • standrews 12y ago
    If I could pick just one of the three - great product, luck and marketing - I'd say great product trumps luck. Because without a product all that luck can get you is a winning lottery ticket. And hustling and marketing increases the probability of "luck".
    • downandout 12y ago
      >I'd say great product trumps luck. Because without a product all that luck can get you is a winning lottery ticket. Of course you would say that, because that's your experience. In your case, the entry fee to the lottery was creating a great product, doing marketing, and generally hustling - just like your competitors. Once you paid the entry fee though, the controlling factor was luck. You won, and your competitors lost. I am not trying to take anything away from your success, because you paid your entry fee through hard work, but as I said it shows a lack of perspective to just say "we are successful because we made a great product". Great products fail every day.
      • standrews 12y ago
        I've been on the failing side as well, both with Pipedrive marketing activities (at least 1 mentioned in the post too) and my own startup. With the latter I had "luck" in getting decent press and some influential users, but it failed because the product wasn't there. So I guess we both have a point.
  • adidash 12y ago
    So you mean Everpix must have hit really rotten luck?
    • standrews 12y ago
      I don't know the Everpix story well, so I'd rather not comment.