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While I agree with the author's point that anyone who is not Facebook will be screwed, I disagree with this part: "Facebook has two natural constituencies: its

While I agree with the author's point that anyone who is not Facebook will be screwed, I disagree with this part: "Facebook has two natural constituencies: its advertisers and its users." Facebook does have two constituencies: its advertisers and its shareholders. There has been very little improvement for users in the past few years. While the site has become filled with more and more advertising, users have less and less control over their newsfeed. After years of changing the setting, I don't even have the option to show posts by Most Recent any more. Meanwhile, small businesses, who helped build up the Facebook brand are being forced to pay to reach their own fans. I hope this misalignment of incentives really bites them hard.

dennisnedry 12y ago
If you're referring to the mobile app (iOS), there is a way to change the setting to Most Recent posts; however, it is buried and difficult. You're right here, Facebook wants full control so they CAN put more ads on the users' news feed.
- dodders 12y ago
  And this is one of the reasons why I uninstalled the android app and use the mobile website instead - it still offers the option to sort by most recent.
  - zo1 12y ago
    And doesn't try to trick you into installing Facebook Messenger. Recently got a mobile notification of a message from a Facebook contact, clicked on it naturally thinking it would take me either to the website, or the messages section in the Facebook app. Nope, it decided to start me on a wizard for setting up and installing Facebook Messenger, and proceeding to ask me to invite my other contacts to join as well. No thank you.