We're going after a lucrative niche opportunity that requires significant industry specific knowledge (apparel industry in this case). I've seen plenty of nich

We're going after a lucrative niche opportunity that requires significant industry specific knowledge (apparel industry in this case). I've seen plenty of niche/vertical opportunities like this - mainly because I enjoy interrogating people who work in various sectors about their jobs and pain points. These opportunities will not be on the radar of someone who doesn't have in depth knowledge of the sector in question. For us, the key was personal experience and knowing potential customers. We worked with them to build the product from the beginning. As the article says, it's about having a team with complementary skills. That's often a product guy (either a business person or just someone who knows the sector really well) and some tech guys.