What's interesting is this is a perfect case of having a single monopoly on search is so damning to businesses. This company essentially depended on being index

What's interesting is this is a perfect case of having a single monopoly on search is so damning to businesses. This company essentially depended on being indexed by Google - once they were struck off, their fate which was at the hands of Google is sealed. In reality however, the spam which was being linked by users to their sub-sites should have been hosted on a separate domain name. That was a bad choice by the company. Especially if they weren't going to actively disallow links constantly.