Wooah, jargon overload - you've managed to put pretty much every technical term on one page and I think that could be a problem to your audience. Publishers & m

Wooah, jargon overload - you've managed to put pretty much every technical term on one page and I think that could be a problem to your audience. Publishers & marketers are a varied bunch, and very few of them would be able to understand the value of what your suggesting from that first page (that's from 10+ years experience in online advertising - publisher, portal & vendor side) I'd suggest you hide the detail (or maybe put a 'already an expert? here's the technical stuff' type clickthrough) and replace it with a simple (as possible) explanation of what you do for the customer and why it's great in language a layman could understand. Add in some performance metrics ('Customer A experienced a 350% increase in signups') and then build a structured 'next steps' flow for the how bit. Easiest way to do the 'next steps' is think of your customers - get inside their heads and then have links that focus on the specific problems your solving for B2B, B2C, Marketers etc.