For local businesses, Yelp ratings directly impact revenue[1]. These people don't care about Internet Points in the abstract, they're terrified that a string of

For local businesses, Yelp ratings directly impact revenue[1]. These people don't care about Internet Points in the abstract, they're terrified that a string of bad reviews are going to cost them a ton of money. [1] http://www.hbs.edu/faculty/Publication%20Files/12-016_0464f20e-35b2-492e-a328-fb14a325f718.pdf http://www.hbs.edu/faculty/Publication%20Files/12-016_0464f2...