To be honest, I don't think you've got it simple enough. There's still a buttload of jargon for someone to wade through. Think about the customers, what benefit

To be honest, I don't think you've got it simple enough. There's still a buttload of jargon for someone to wade through. Think about the customers, what benefits they get, and push those. Although, talk to prospective customers and users (do we on HN count?), maybe this is a field where jargon is simple - but the first thing I see on the site is Realtime Conversion Optimization Suite, and I don't know what that is, so I'll click away.