Yes, it definitely seems like it would be easier responsive to consumer tastes and preferences in the online world. That being said, you're still trying to mod

Yes, it definitely seems like it would be easier responsive to consumer tastes and preferences in the online world. That being said, you're still trying to model human behavior which as I indicated earlier I believe is largely unmodelable (sp). Of course, any fool can A/B test to show that readers prefer interesting articles over boring ones. That being said, it's very hard to ex ante produce interesting content. Or even enough content such that a high enough per cent is interesting to the consumer. For example, how many articles have we seen on people leaving crazy good/bad tips and the server taking a phone pic of such tip as evidence. I think I read the first few, but they still seem to come out every single day. Are people still clicking on them? HuffPo says they are. Why else would they keep running them? However, I really think those sort of stale genres are now only being clicked on by bots.