It would be really cool if this film goes straight to direct-sales / netflix / dvd and remains successful due to all the marketing it has received from the hack

It would be really cool if this film goes straight to direct-sales / netflix / dvd and remains successful due to all the marketing it has received from the hack debacle. It would be even cooler if its high-profile, straight to market launch success was a turning point in reducing theater dominance for major label releases.