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At the 23:50 mark the slides follow the familiar model seen in Apple media events today. The approach: in 3-4 concluding slides, concisely reiterate key sellin
by lpsz 12y ago
At the 23:50 mark the slides follow the familiar model seen in Apple media events today.
The approach: in 3-4 concluding slides, concisely reiterate key selling points, compatibility, price, and the availability timeline. I've always found this approach to be particularly effective -- I'm highly likely to unambiguously remember these most important bits given that they are presented last.
- k-mcgrady 12y agoI wouldn't say that's exclusive to Apple or something they came up with - sounds like sales 101 to me.