The way to think big is to think small. You can't go head to head against Amazon all at once. You need to pick a very small area and specialize. Can you be t

The way to think big is to think small. You can't go head to head against Amazon all at once. You need to pick a very small area and specialize. Can you be the best site for selling pewter figurines, plumbing supplies or bowling equipment? I think you can! By niching down you can develop a reputation, have a custom-tailored search and navigation setup, etc. As you start getting more customers and income, you can broaden your offerings. For instance pewter figures -> fantasy art -> fantasy books -> board games. Amazon started with books before it started selling everything else. You could try the exact same strategy.