Not only that, it's completely done away with the branding that Facebook has built over time. That goes beyond just the logo. There is hardly any blue in this d

Not only that, it's completely done away with the branding that Facebook has built over time. That goes beyond just the logo. There is hardly any blue in this design, which is their signature design element. The design they have itself is a brand. Even as they've changed designs over time, it's maintained a similar design language. Completely eschewing that for the sake of "newness" is borderline retarded. Also, it's bland and ugly as fucking sin.