The good news is millennials seem to really want to pay subscriptions for things rather than own them. https://www.moviepass.com https://www.moviepass.com etc.

The good news is millennials seem to really want to pay subscriptions for things rather than own them. https://www.moviepass.com https://www.moviepass.com etc. I think even big chains like AMC are now offering subscriptions. Maybe paywall is going to become less of a dirty word. Subscriber revenue/data is definitely more valuable & predictable.