I personally attempt to use 'hipster' to refer only to ironic culture, people who enjoy things defensively (potentially the opposite of 'geek' whose enjoyment k

I personally attempt to use 'hipster' to refer only to ironic culture, people who enjoy things defensively (potentially the opposite of 'geek' whose enjoyment knows no bounds, including social expectations), and whose choices are primarily driven by fear of embarrassment (for instance, looking ridiculous so that they cannot be embarrassed by it, to know it was on purpose instead of trying and failing). And yet, other people use words in other ways. I do not like what _I_ mean when I say hipster, but what the Priceonomics fellows mean is very different (closer to the true definition of 'indie'), and I have no problem with them associating that with makers, me personally, our industry (although tech in general encompasses much more), etc.