3 ms·
Not picking a fight. This is a serious inquiry. How do you determine whether your budget was wasted on click fraud or just ineffective landing pages? Surely c
by Donzo 12y ago
Not picking a fight.
This is a serious inquiry.
How do you determine whether your budget was wasted on click fraud or just ineffective landing pages?
Surely click fraud occurs, but how can you tell?
- GoodIntentions 12y agoanalytics. content on 3rd party site->ad->your landing page. analyze what happens. You can compare normal behavior - time on page, number of pages viewed etc occurring from normal organic traffic against traffic generated by the ad campaign. Did one site or group of sites send 90% of your clicks, but almost zero real traffic?
- jfoster 12y agoAnother thing I've seen happen through Adwords was a large percentage of traffic coming through with default language set to Arabic and spending 0 time on site. (on a site intended for English speakers)
- proveanegative 12y agoCouldn't the fraudster stimulate human browsing behavior as well, at least to some degree?