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The emails that it is useful to do analytics on and the emails that it is useful to encrypt aren't the same emails. The valuable emails to analyze for a compan
by notatoad 12y ago
The emails that it is useful to do analytics on and the emails that it is useful to encrypt aren't the same emails. The valuable emails to analyze for a company who sells targeted advertising are the transactional emails - booking confirmations, purchase receipts, etc so they can build up a profile of what your habits are, and it is incredibly unlikely that anybody is going to start encrypting those. The email you send your boss updating him on the latest project status, or a personal email to your parents don't have a lot of marketing value.
- keville 12y ago> booking confirmations, purchase receipts, etc But these are _exactly_ the things I, the user, want encrypted. I would probably even stop doing business with vendors that did not encrypt their transactional communications with me.
- passionfruit 12y agoPerhaps those of us that prefer encrypted email should begin lobbying companies to encrypt transactional emails.