I don't think he was seriously trying to conceal the competition -- everybody knows what he means (and has already bought an RPi if they were interested). I rea

I don't think he was seriously trying to conceal the competition -- everybody knows what he means (and has already bought an RPi if they were interested). I read it as a teasing form of friendly rivalry. And you can't go create a low-buck board designed to sell in the 6 or 7 figures without inevitably comparing yourself to the RPi. When it comes to getting hackery Linux computers into people's homes, the RPi is the gold standard, and comparisons are inevitable whether you're a competitive person or not.