It's definitely not like Airbnb, as the producers own the space, the consumers rent it by the day, and Airbnb connects the two for a fee. WeWork lease the offi

It's definitely not like Airbnb, as the producers own the space, the consumers rent it by the day, and Airbnb connects the two for a fee. WeWork lease the office spaces themselves and rent it directly out to consumers, ala Coworking. The only secret sauce is if they can get a large enough following nationwide (especially for startups) to get a household name, such that you go directly to their location in your city, rather than Googling for Coworking.