I work at Assembly and have paid pretty close attention to Coderwall, which might have some lessons for you. Coderwall has around 500,000 unique user sessions

I work at Assembly and have paid pretty close attention to Coderwall, which might have some lessons for you. Coderwall has around 500,000 unique user sessions per month, and it's all software developers. They monetize in a few different ways. (all the revenue is listed transparently at https://assembly.com/coderwall/financials https://assembly.com/coderwall/financials and more detailed breakdown for October is here: https://assembly.com/coderwall/posts/coderwall-s-october-finances https://assembly.com/coderwall/posts/coderwall-s-october-fin...) 1. Job postings: companies pay to list jobs to the community. ($99 for a 30 day posting) 2. Ad partnerships. One is a retargeting partnership with Perfect Audience that pays about $15,000/month – and another is partnership with New Relic where users can deploy New Relic and get a coderwall t-shirt (and NR pays Coderwall per deploy) I actually think Coderwall could be a much larger business than it is given the strong, active userbase, and the community is working on that. If you have questions about this, ping me at austin@assembly.com