5 ms·

Glam Media? #7 in 2013, on the list since 2008. Never heard of them, and I'm struggling to figure out what their deal is. Seems they've recently raised a series

by macNchz 12y ago

Glam Media? #7 in 2013, on the list since 2008. Never heard of them, and I'm struggling to figure out what their deal is. Seems they've recently raised a series G round of funding, and have an array of web properties that I can't really find a list of, the primary ones being http://www.glam.com http://www.glam.com and http://www.brash.com http://www.brash.com, which are shockingly useless marketing vehicles that I really can't believe anyone would visit on a regular basis. Anyone have any insight?

fjarlq 12y ago
http://en.wikipedia.org/wiki/Mode_Media http://en.wikipedia.org/wiki/Mode_Media
- spullara 12y ago
  I do hope they named themselves after the company in Ugly Betty on purpose.
- macNchz 12y ago
  Not an especially informative wikipedia page as it mostly discusses the company's accomplishments with a bit of a PR flavor. No list of their 'over 4000 blogs and lifestyle websites'. Per the wiki, they've raised over $300 million in venture capital and get hundreds of millions of unique visitors...but it just surprises me that I hadn't heard of them and all the info about them just reads like marketing babble.
icpmacdo 12y ago
haha I have never heard of a company getting to a series G round, what is the farthest down the alphabet a serious venture backed company has gone?
- npkarnik 12y ago
  Palantir seems to have stopped lettering their rounds after G. Though I'm not sure about the distinction between a $400 million Private Equity raise and a $1.2 billion "Series E" a la Uber
bkmartin 12y ago
Me too. I was like, who the heck is that? And then I searched and found them... and I'm like... I don't think I've ever even heard of any of their properties before. Would love some insight into who is visiting their stuff...
flurpitude 12y ago
Chlamydia. No wonder they rebranded as Mode Media. Still never heard of them though. Maybe they do bacterial marketing.
Thrymr 12y ago
From the article: > Remember, this is data from comScore... So other metrics may have other rankings. > We say that mostly because we have never heard of “Glam Media,” apparently the seventh biggest web network last year. Sure, why not?
htaunay 12y ago
They claim to have 406M unique visitors monthly. If that is the case, it isn't shocking to see them at #7, only surprising that a lot of people working and living with tech since forever never heard of them
- dmix 12y ago
  I'm guessing ComScore combine metrics from visitors across various sub-properties. Glam properties on Compete: Glam.com = ~700k https://siteanalytics.compete.com/glam.com/ https://siteanalytics.compete.com/glam.com/ Ning.com = ~2 million https://siteanalytics.compete.com/ning.com/ https://siteanalytics.compete.com/ning.com/ Foodie.com = ~307k https://siteanalytics.compete.com/foodie.com/ https://siteanalytics.compete.com/foodie.com/ etc So these rankings are not based on singular properties. It probably combines Glams other properties such as Brash, Bliss, Foodie, Tend, etc. They have tons. Which may be fair since Yahoo is a series of sub-properties, although the branding is more consistent than Glam.
  - macNchz 12y ago
    Okay that makes sense...I figured that since they were showcasing Glam.com and Brash.com on their homepage, that those sites were a major part of their business, but from those numbers it looks like they're a tiny fraction of their whole network's traffic. I'd be interested in seeing a list of all of their properties.
  - lurchpop 12y ago
    So, 3M uniques? Still doesn't make sense even with the roll-up.
  - strathmeyer 12y ago
    More companies we've never heard of and that nobody uses? Still sounds like money laundering
dietcokeplus 12y ago
Bloggers use Glam Media as kind of an ad network. I'm guessing Glam Media counts those blogs/sites as part of their own.
- IkmoIkmo 12y ago
  Heh, by that standard, Google should be on place 1, and be 10x ahead of number 2, considering half the web is running google ads.
habosa 12y ago
Funny. I had never heard of them either until my sister was offered an internship and I looked them up. Seems they have an enormous network of thousands of websites that, when added together, is bigger than Twitter in terms of page views. It's insane that I could spend so much time on the internet and know nothing about them. I guess it's just not targeted to me.
jbigelow76 12y ago
Glam Media's heyday was before Google started slamming content networks (thousands of pages of inter-networked and heavily SEO'd sites with little content and loads of ads) with their Panda algorithm update.

by macNchz 12y ago

fjarlq 12y ago

http://en.wikipedia.org/wiki/Mode_Media http://en.wikipedia.org/wiki/Mode_Media

spullara 12y ago
I do hope they named themselves after the company in Ugly Betty on purpose.
macNchz 12y ago
Not an especially informative wikipedia page as it mostly discusses the company's accomplishments with a bit of a PR flavor. No list of their 'over 4000 blogs and lifestyle websites'. Per the wiki, they've raised over $300 million in venture capital and get hundreds of millions of unique visitors...but it just surprises me that I hadn't heard of them and all the info about them just reads like marketing babble.

icpmacdo 12y ago

haha I have never heard of a company getting to a series G round, what is the farthest down the alphabet a serious venture backed company has gone?

npkarnik 12y ago
Palantir seems to have stopped lettering their rounds after G. Though I'm not sure about the distinction between a $400 million Private Equity raise and a $1.2 billion "Series E" a la Uber

bkmartin 12y ago

Me too. I was like, who the heck is that? And then I searched and found them... and I'm like... I don't think I've ever even heard of any of their properties before. Would love some insight into who is visiting their stuff...

flurpitude 12y ago

Chlamydia. No wonder they rebranded as Mode Media. Still never heard of them though. Maybe they do bacterial marketing.

Thrymr 12y ago

From the article: > Remember, this is data from comScore... So other metrics may have other rankings. > We say that mostly because we have never heard of “Glam Media,” apparently the seventh biggest web network last year. Sure, why not?

htaunay 12y ago

They claim to have 406M unique visitors monthly. If that is the case, it isn't shocking to see them at #7, only surprising that a lot of people working and living with tech since forever never heard of them

dmix 12y ago
I'm guessing ComScore combine metrics from visitors across various sub-properties. Glam properties on Compete: Glam.com = ~700k https://siteanalytics.compete.com/glam.com/ https://siteanalytics.compete.com/glam.com/ Ning.com = ~2 million https://siteanalytics.compete.com/ning.com/ https://siteanalytics.compete.com/ning.com/ Foodie.com = ~307k https://siteanalytics.compete.com/foodie.com/ https://siteanalytics.compete.com/foodie.com/ etc So these rankings are not based on singular properties. It probably combines Glams other properties such as Brash, Bliss, Foodie, Tend, etc. They have tons. Which may be fair since Yahoo is a series of sub-properties, although the branding is more consistent than Glam.
- macNchz 12y ago
  Okay that makes sense...I figured that since they were showcasing Glam.com and Brash.com on their homepage, that those sites were a major part of their business, but from those numbers it looks like they're a tiny fraction of their whole network's traffic. I'd be interested in seeing a list of all of their properties.
- lurchpop 12y ago
  So, 3M uniques? Still doesn't make sense even with the roll-up.
- strathmeyer 12y ago
  More companies we've never heard of and that nobody uses? Still sounds like money laundering

dietcokeplus 12y ago

Bloggers use Glam Media as kind of an ad network. I'm guessing Glam Media counts those blogs/sites as part of their own.

IkmoIkmo 12y ago
Heh, by that standard, Google should be on place 1, and be 10x ahead of number 2, considering half the web is running google ads.

habosa 12y ago

Funny. I had never heard of them either until my sister was offered an internship and I looked them up. Seems they have an enormous network of thousands of websites that, when added together, is bigger than Twitter in terms of page views. It's insane that I could spend so much time on the internet and know nothing about them. I guess it's just not targeted to me.

jbigelow76 12y ago

Glam Media's heyday was before Google started slamming content networks (thousands of pages of inter-networked and heavily SEO'd sites with little content and loads of ads) with their Panda algorithm update.