Possibly. I would guess however that it's more of a problem with how data is reported. Here's what comScore has to say about their methodology: "This approac

Possibly. I would guess however that it's more of a problem with how data is reported. Here's what comScore has to say about their methodology: "This approach (comScore) combines person-level measurement from the 2 million person comScore global panel with census informed tonnage of consumption to account for 100 percent of a property's audience." https://www.google.com/search?q=comscore+methodology https://www.google.com/search?q=comscore+methodology