I've just read "Trust Me, I'm Lying" by Ryan Holliday - a very similar book by the sounds of it, and also one I'd heartily recommend if you want to understand w

I've just read "Trust Me, I'm Lying" by Ryan Holliday - a very similar book by the sounds of it, and also one I'd heartily recommend if you want to understand what you're seeing any time you look at Twitter, Facebook, or any mass media.