Batteries on the moon could be used incrementally, sending only 100 up at first in a 10 x 10 grid, and flashing back crude pictures or ideograms, even basic mov

Batteries on the moon could be used incrementally, sending only 100 up at first in a 10 x 10 grid, and flashing back crude pictures or ideograms, even basic movies of McDonalds burgers, so there's free cash flow early on. An orbiting billboard, however, needs to be built all at once before it's useful, so it's a bigger upfront investment. Moon batteries can also be placed strategically to blend in with the topographical features already there, so instead of a Man in the Moon, we see a Man in the Moon drinking a can of Coke.