Well, now you're moving the goal-posts. Nobody insists that this is the only way. But it's a way, and it appears to work well - and it's perfectly consistent wi

Well, now you're moving the goal-posts. Nobody insists that this is the only way. But it's a way, and it appears to work well - and it's perfectly consistent with one of the most basic and uncontroversial tenets of economics. It's obvious that Uber is an experiment on many levels. Their approach to public policy and regulation is one, another is whether users will accept a priority of better availability over uncertainty of prices (and so the risk of feeling fleeced), rather that the "old style" total certainty of prices over uncertainty of availability.