This article, linked in the Wired piece, actually does the reporting that you're looking for: http://inthesetimes.com/article/17403/reports_from_inside_first_lo

This article, linked in the Wired piece, actually does the reporting that you're looking for: http://inthesetimes.com/article/17403/reports_from_inside_first_look_media_suggest_that_maybe_silicon_valley_shou http://inthesetimes.com/article/17403/reports_from_inside_fi...