The way one of my teachers described it a few years ago is that we get uncomfortable around beauty without purpose. Beauty feels good, but only when there's a l

The way one of my teachers described it a few years ago is that we get uncomfortable around beauty without purpose. Beauty feels good, but only when there's a logic to its being there. Often it's better to be plain than to attempt overt beauty, because it feels more honest. And that's how Facebook feels to me. It's an honest design.