Agree that they understand that fraud exists. And they are not immune to it any more than you or I. But they don't look at it as "being bled". They pay X cents

Agree that they understand that fraud exists. And they are not immune to it any more than you or I. But they don't look at it as "being bled". They pay X cents for a click, and they get Y sales per click. And Y has to be greater than X.