They're not fighting for privacy. They're fighting for the competitive advantage of being able to say 'Our servers are in Europe and so subject to European data

They're not fighting for privacy. They're fighting for the competitive advantage of being able to say 'Our servers are in Europe and so subject to European data protection laws instead of US ones'. That sort of thing matters to a lot of european users, especially government ones. But so far, the US govt is refusing to recognise that a server in Ireland is outside of their jurisdiction. tldr: They're doing this for business reasons.