Like the dating market, there's a chicken-and-egg problem, here. You might start out by aggregating other job boards' information (if you present the same stuff

Like the dating market, there's a chicken-and-egg problem, here. You might start out by aggregating other job boards' information (if you present the same stuff in a more usable format, you'll get traffic). You could offer companies a money-back guarantee for posting jobs -- or just offer to not bill them for the first three months, and then to bill them only if they got at least one qualified applicant per week (or whatever). Make sure that's a limited-time offer, though, and don't publicize it unless you have to. Most people don't like recruiters, but recruiters do tend to look for new places to post job ads -- especially if they know they won't have much competition. If you can contact a few recruiters in your field of interest and get them to play around with your service, you'll probably get somewhere. After that, it's a tough slog. Job boards in general are not all that good at SEO; if a search for X jobs in the Y industry near Z-ville lands a user at an even slightly relevant page, you're doing your job. (Helping new sites get the attention they deserve is my more-than-full-time job, and I love talking shop -- so feel free to send me an email; the address is in the profile.)