Actual quote: "Instead of doing what’s easy for you, do what’s easy for your reader." But that actual quote is an important point, expressed in few words: many

Actual quote: "Instead of doing what’s easy for you, do what’s easy for your reader." But that actual quote is an important point, expressed in few words: many inexperienced writers are "in love with the sound of their own voice" and forget to put themselves in the position of the reader.