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I'm all in favor of price surging and all that, but it saddens me that Uber spends so little time thinking about PR. Particularly, there's an obvious fix that w

I'm all in favor of price surging and all that, but it saddens me that Uber spends so little time thinking about PR. Particularly, there's an obvious fix that will probably win them a lot of support: during surges, only charge the 20% fee on the base price. That way they can very justifiably claim to be earning no profit from surge incidents and are increasing fares solely to create enough availability.

jsprogrammer 12y ago
It is better for Uber to be as honest as possible about their practices. This gives everyone else the greatest insight into the corporation and allows us to form more accurate opinions about their practices and to decide whether or not to support them. A company hiding their intentions through obfuscated PR techniques is detestable. It also does not appear to be a great long-term strategy. Look at Comcast, they love to play the PR games and they are almost universally reviled because of it. People will support honest organizations that are improving things. Trying to wrap fundamentally flawed systems in the pretense of nobility is a silly game to play and many are tiring of it.