Upon immediate inspection it looks as if good business sense went straight out of the boardroom windows from this article. Looking closer, however, you can see

Upon immediate inspection it looks as if good business sense went straight out of the boardroom windows from this article. Looking closer, however, you can see the reasoning behind these decisions. One just has to be aware of where the profitability is arising from. Since IPOs seem to be a dying breed and acquisition becomes the latest exit strategy du jour, its clear that larger firms are buying startups not just for brand value or even the developed application itself but rather the collective expertise of the individuals involved. So in some sense startup acquisition may be seen as a one-time consultation fee, with no hourly rates attached!