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Actually, the rebranding was done by the Bush administration ( http://en.wikipedia.org/wiki/Frank_Luntz#Global_warming http://en.wikipedia.org/wiki/Frank_Luntz#

• Maktab 17y ago
  That's not really accurate. While it's true that the Bush admin focused on one term more than the other as a PR effort, they were not responsible for either creating or widely publicising the term. 'Climate change' has long been the more widely-accepted, scientific and neutral term for the study of variations in the earth's climate, man-made or not. Which is why the IPCC, launched in 1988, was named the Intergovernmental Panel on Climate Change and not the Intergovernmental Panel on Global Warming. Similarly, the Kyoto Protocol is an additional segment of the United Nations Framework Convention on Climate Change, first written in 1992. I doubt Bush had anything to do with the naming of either of those two. IMHO, the term 'global warming' has done more harm than good. It's a sensationalist term popularised by the media which obscures the real issues at stake here. Because while the fact that the earth has warmed is in itself an issue, the core concern is really that man's activities have succeeded in having a measurable effect on the climate, an enormously complex system, and we have little idea what the consequences may be. It's the change itself that's dangerous, not just the fact that it results in warming in many parts of the world.