Your're exactly right, of course. The people making bets on video are MBAs trying to fit numbers into spreadsheets. The video "growth story" is a multiple expa

Your're exactly right, of course. The people making bets on video are MBAs trying to fit numbers into spreadsheets. The video "growth story" is a multiple expander for future earnings growth {blah blah blah}. But such is the sway of the ad/cpm based biz model. The inefficiency of video is the alure...to the advertsiing people on Madison avenue. The emotional malleability and inertia of the video experience is arguably a much stronger context to insert a behaviour modifier. Because its less efficiency, you are more open to new ideas...the hyper-efficient mindset and instinct is turned off...etc. I'm sure you know this, but its worth spelling out in context here.