3 ms·
My take: They didn't use the real guy because this let them create a little buzz and hold him back to give their ad campaign a second wind. http://www.paulgrah
by brandnewlow 17y ago
My take: They didn't use the real guy because this let them create a little buzz and hold him back to give their ad campaign a second wind.
http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html
Interesting that a Tonight Show advertiser initiated this interview, the show said yes, and even admits this interview was prompted by a sponsor. (Also interesting that the ad-block HN crowd isn't complaining about watching sponsored content)
Intel's PR and marketing people played this one really well.
- paul 17y agoThat seems unlikely to me. The "submarine" essay is a good one, but it has caused people here to overestimate the cleverness of PR people. It's better to think more in terms of the press being lazy.
- mustpax 17y agoAlmost all interview spots on late-night talk shows are pure marketing. Without fail, the interviewee always has a book or a movie coming out. Or, at most, is a former or current politician, seeking publicity for their latest cause (a foundation they set up or the upcoming election, respectively). I think it’s quite respectable for Tonight Show to both acknowledge that this is a sponsored interview and to make light of the fact.
- raheemm 17y agoThis monkey will dance for anyone