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Just an anecdote, but I literally never watch video news online. I can consume information from text many times as fast, so watching a video just feels like slo
by kyllo 12y ago
Just an anecdote, but I literally never watch video news online. I can consume information from text many times as fast, so watching a video just feels like slow motion. I doubt I'm alone in this.
- deleted 12y ago[deleted]
- qq66 12y agoI think the major reason for John Oliver's success is his ability to produce videos that are long enough to capture some of the insight of long-form text, with enough gags to meet today's attention spans.
- rjbwork 12y agoExactly. I LOVE his weekly (well, when he's on...) 15 or so minute examination/attack of an important political or social issue. I may not always agree, but I find I come away with a better understanding of an issue and a few good laughs.
- bluthru 12y agoAnd you don't have to put up with "anchor speak". I don't know or where these people pick it up, but I wish they would talk like normal human beings.
- chao- 12y agoAgreed. I began to abandoned TV news entirely back in 2006, driven in part because of the (apparently universal) habit of leading and/or closing every story with a pun, idiom or catchphrase. At least when my eyes start to detect it in text, I can jump two lines down and spare myself the groan.
- 001sky 12y agoYour're exactly right, of course. The people making bets on video are MBAs trying to fit numbers into spreadsheets. The video "growth story" is a multiple expander for future earnings growth {blah blah blah}. But such is the sway of the ad/cpm based biz model. The inefficiency of video is the alure...to the advertsiing people on Madison avenue. The emotional malleability and inertia of the video experience is arguably a much stronger context to insert a behaviour modifier. Because its less efficiency, you are more open to new ideas...the hyper-efficient mindset and instinct is turned off...etc. I'm sure you know this, but its worth spelling out in context here.